Personalised Aprons: Put Your Brand Front and Center - LovingLocal
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girl with personalised apron

Personalised Aprons: Put Your Brand Front and Center

Just like corporate uniforms are a must in corporate buildings and professional events, wearing aprons in the hospitality industry is also a must, especially in restaurants, cafes, and bakeries. When matched with the right uniform, they play an important role in the overall company’s reputation. This goes especially to the personalised models which are available in a large selection of types, models and designs.

Benefits of Personalised Aprons

woman with personalised aprons
source: keepitpersonal.co.uk

Improved Customer Experience

The first and foremost effect of investing in a quality and unique apron personalised model is that it will improve the overall customer experience. The moment they see employees in aprons, they instantly see the staff and the overall place as committed, reliable, professional and good. As a result, you’ll not only have improved success but you will also experience brand recognition and a successful brand strategy.

Great Branding Tool

Given the fact that custom-made aprons usually contain the business’s logo and brand name, the employees wearing them basically become brand ambassadors. When wearing the apron at work and even out of the store, the employees promote your business and this free marketing advertisement can be easily seen by both customers and passers-by. When paired with a good employee attitude and attendance, this will leave a positive and lasting impression on your customers which will positively impact your brand and business success.

Distinguish Workers’ Jobs

The best thing about both uniforms and apron personalised models is that they help to easily distinguish employees. Generally speaking, aprons won’t only help employees differentiate from customers but they will also help customers know which employee to approach when in need of help. This goes mainly to the extremely busy environments like restaurants and cafes.

Improved Employee Performance

Practice shows that wearing something that represents the business helps employees feel more important and valued which results in improved motivation and performance. In simple words, wearing something like this simple cover can make them work harder and better which will result in having an improved business reputation and increased customer satisfaction. 

This close circle of working hard and being recognised for it is what every business owner should strive to have because thanks to this success is inevitable. As you can see, customised covers of this kind are a great tool that can help you get the best of both worlds – business success and employee satisfaction. Nowadays, you can choose from a range of designs, models, sizes, colours, types and materials which allows you to pick just the right ones for your needs. 

They are a practical and versatile uniform solution that won’t only help employees feel equals and part of a team, but also make them comfortable. Most of them allow for being adjusted, so obtaining the right fit won’t be difficult at all. When it comes to choosing the right personalised work aprons, keep in mind to consider whether you want to personalise them with embroidery or print. Even though the purpose of these two customisation methods is the same, the methods aren’t.

Embroidered vs Printed Aprons: Which Is Better?

What Is Embroidery?

As you might assume by now, embroidery on aprons is decorating/personalising them with thread and needle. Even though in the past this technique was only made by hand, thanks to the improved technology these days, the job is done with the help of machines. This makes it the perfect tool for creating even the most difficult design in the shortest period of time. Knowing this explains the fact that these services are being used for mass production. 

Even though this way of embroidering aprons is super fast, keep in mind that the speed and accuracy can also depend on the logo’s design and on the machine’s precision. However, if you appreciate the traditional way of embroidering things, you can always contact some local business that offers such services. Working with them can also allow you to choose and use different thread thicknesses, as well as a range of other embellishments like beads.

What Is Printing?

Printing is a method that uses ink to create vibrant and quality printing. The used ink for this purpose is of high quality and specially designed for the purpose, so you can have peace of mind that the printed logo will fade after several washes. Practice shows that printing is a durable and versatile method for adding a logo to an item. Even though it isn’t strange to see it used for printing logos on aprons and uniforms, it is still mainly used for creating larger and more vivid prints on apparel, posters, advertisements, etc.

When comparing both of these, it seems that embroidered aprons are better and more popular. The main reason for this is their durability and resistance to fading. Even when washed frequently and on a daily basis, you can have peace of mind that everything will stay intact. That’s because the threads of the design are closely stitched creating a robust bond with the apron/apparel. Even though printing is also a good way of branding aprons, it seems that frequent washing can make the colour fade a bit, and over time it may fade entirely.

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